Styleframes

Initial Design

Microsoft Logo Spec

Goal

I wanted to create a fun logo animation as a personal project based on the abstract concept of multiple parts working together.

Process

I wanted the entire piece to feel like a bunch of little pieces working together, almost like a piece of technology, but I wanted to maintain the rigid block structure of the logo. This led to me sketching some patterns that would act as the inner workings of the whole logo. Once that was complete, I created the entire structure within Illustrator and animated the logo.

Tools

All assets were created with After Effects and Illustrator, with initial sketching being done on the classic pencil and paper.