Logify

Goal

To create styleframes that showcased a brands abstract message and displaying it using a minimalisitc neutral style.

Process

I wanted the abstract message and design style to contrast in a positive way. Many of the references used were very geometric in nature, adding a sense of structure that is very easy to follow and effectively narrates the message in a straightforward way.

Tools

All assets were created in Illustrator with the help of references. Animation was done in After Effects, and a few preliminary animation tests were done in Cavalry.